Wake your hair roots back up.
A plant-powered root activator shampoo that protects and stimulates the follicle to support thicker, fuller, healthier hair, for women and men. Many people see first changes within 6 to 8 weeks.

Trusted by thousands. Built on what works.
Three botanicals, one job: regrowth.
Cleanse the scalp, boost circulation, and feed the follicle, so hair can move from shedding back into growth.

Cleanse
Antimicrobial botanicals clear the scalp and follicles of buildup and impurities.

Circulate
Peppermint and menthol boost blood flow so roots absorb the nutrients they need.

Feed
Nutrient-rich botanicals move follicles from shedding back into the growth phase.
Works at the root, not just the strand.
A gentle, drug-free formula built to support the follicle directly, for thicker, fuller, healthier hair over time.
Plant-powered
Clinically-studied botanicals like Panax Ginseng and Eclipta Prostrata, no minoxidil, no finasteride.
Strengthens follicles
Supports the active growth phase and helps reduce shedding with consistent use.
Gentle on every hair type
Sulfate-free and free of harsh chemicals. For women and men, all hair types and textures.
Stop hair loss at the source.
★ 4.8 from 4,220 reviews
My part is filling back in
My part was getting so wide I stopped tying my hair up. Six weeks in and I can already see baby hairs filling it back in.
Thicker and stronger
I've wasted money on so many products. After a month of consistent use my hair genuinely feels thicker and stronger.
My stylist noticed
My crown was thinning fast. By week five my stylist noticed the difference before I even mentioned it.
Botanical actives, nothing harsh.
A simple, plant-powered formula built around ingredients studied for supporting hair density and a healthy scalp.
Panax Ginseng
Stimulates scalp circulation and supports the roots.
Peppermint & Menthol
Boost blood flow and soothe the scalp.
Eclipta Prostrata
Studied for supporting hair density and overall hair health.
Free from
No sulfates, no parabens, no harsh chemicals.
Try it for 90 days, risk-free.
Love it or send it back. We'll refund the whole thing, no questions asked.